From Juli 2017 until August 2018 I have been ­employed as senior industrial designer at the HEDC in Düsseldorf. My task was to ­develop meaning­ful products and ­corresponding ­design strategies, as well as to establish the european ­industrial ­design center. Apart from designing consumer electronics in the form of home entertainment and home ­appliance products, one of the main task was to transport the chinese brand DNA to the european market. In this context, a thorough market research, both in China and in Germany were conducted.
The H32A5840 32” HD TV has been released in 2018.
During my time at Hisense, I have been involved in numerous undisclosed consumer electronics projects.