From Juli 2017 until August 2018 I have been employed as senior industrial designer at the HEDC in Düsseldorf. My task was to develop meaningful products and corresponding design strategies, as well as to establish the european industrial design center. Apart from designing consumer electronics in the form of home entertainment and home appliance products, one of the main task was to transport the chinese brand DNA to the european market. In this context, a thorough market research, both in China and in Germany were conducted.
The H32A5840 32” HD TV has been released in 2018.
During my time at Hisense, I have been involved in numerous undisclosed consumer electronics projects.